Rough Country

Rough Country History

The history of Rough Country goes all the way back to 1975, when it was an aftermarket shock company. It was among the first off-road shock manufacturers, and you can still occasionally spot the original Rough Country yellow-colored shock bodies on the road at times.

In 1986, Heckethorn Products Inc. purchased Rough Country. Heckethorn was among the first major manufacturers to produce aftermarket Jeep steering stabilizers. Unsurprisingly, this led to an expansion into steering stabilizers in addition to shocks.

Quickly, the product line expanded even more to also include Rough Country lift kits and leveling kits for the major makes and models. The product line has continued to expand over the years to include the various off-roading parts that are available today. You can find grilles, bed covers, side steps, shocks, winches, LED lighting, floor mats, and more.

The Company Today

Today, the company is among the biggest bolt-on accessory and lift kit manufacturers.

There are 240 employees at Rough Country, spread into three shifts per day, five days per week. It was only recently that the company expanded its sales beyond the United States and Canada. Now, it also sells its products in Asia and Europe.

Rough Country Lift Kits offer amazing off-road performance at an incredible value. Whether you're looking to run larger tires, give your vehicle a more aggressive look, or achieve outstanding performance on the trails, Rough Country has the right lift kit for your Truck, Jeep or SUV. Rough Country Lift Kits are easy-to-install and backed by their Lifetime Replacement Guarantee!  Warranty