It all began in 1965 when Allan W. Lund, an entrepreneur highly skilled in the design of fiberglass products, decided to start his own company. Before founding LUND and producing accessories for the truck market, Allan was a teacher and insurance salesman. In 1974, he began making sun visors– functioning much like a baseball cap, except for trucks. By the late 1970s, the light truck market was growing, and LUND added accessories for light trucks to their product selection.

The next product LUND introduced was the cab spoiler. the need to expand product selection and also ways to sell our products, LUND established an authorized dealer program for auto parts stores, auto body and trim stores, and car washes, etc. Product sales were significantly boosted by dealers who customize new trucks before they leave the dealer’s lot. Soon, the company was offering 20 additional product lines, including bug shields, fender extensions, running boards, and grille inserts. Running boards were one of the company's fastest growing products from this period. LUND truck packages became so popular that people began asking for the “Lund look”.

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